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Celebrus Programs

Celebrus Consulting Group

Do you need additional resources to help you design and implement an essential Marketing or Business Development Program? 

In addition to training and team development programs, Celebrus offers a variety of contract based marketing and business development services, with specialization in Life Sciences Markets  Celebrus consultants and associates can be hired to support the development and implementation of marketing and/or business development plans on retainer or on an hourly basis.   A few program suggestions follow:

Strategic Business, Marketing Planning and Development Programs:

  • Where's the market headed?  Assistance with business and market plan development. Market research- qualitative (focus groups, interviews, surveys) and quantitative market research.  Celebrus long and short term market profiling and trend analysis. StratMap: Strategic planning facilitation for executive teams. 
  • How do we deal with Executive Team Challenges?   Executive coaching with NLP, excutive team development and training, conflict resolution.
  • What's our basis for strategic sustained competitive advantage?  PlatForming:  Facilitation in core competency assessment and development.
  • How can we reach our customers?   Advertising and promotional programs, ad development and placement. Customer database development.
  • Who might be willing to partner with us?  Identification of partners for technology licensing, OEM, contract development.   Contract development and negotiation. How much is this technology worth? Should we get a patent?  Technology evaluation and valuation.
  • How do we get financial support for our business dream? Financial planning, grant writing, capital acquisition assistance. Licensing and technology transfer assistance.
  • Will we be profitable? What are our customers willing to pay for?  Customer needs and values segmentation and analysis.
  • Who should we hire to implement our business and marketing plans?   How do we locate these individuals?    Assistance with job specification development and recruiting for marketing and business development personnel.  Post positions at the BioTactics web site..
  • How can we get our development and marketing teams to work together better to define and address market needs?  Executive and team coaching, team and leadership development,   Product management and customer service training.  Training for scientists entering management.

Tactical Marketing.

  • How can we win on the Web? Celebrus web site analysis, design and promotion- assistance from the same talent that developed the BioTactics site can help you build a "power web" presence for your marketing program.
  • How can quickly we find out what your customers are thinking?  Online Market Research via the Internet. Celebrus ValuePoint Customer surveys and Focus groups.
  • How can we increase our sales effectiveness and profitability? Celebrus Marketing/Sales plan facilitation/development -- sales training/ Marketing and sales force coaching with NLP
  • How do we reach the right customers? Assitance with developing promotional programs - fliers, brochures, promotional programs, ads. Customer Database design, mail list development and direct mail programs.  MVM (Market Value Management) Customer management programs for winning and keeping the best customers.
  • How can we increase the rate at which we bring successful products to market?  HitRate - facilitating the development of product specifications and the speed of product development with multi-disciplinary product teams.

How can we increase organizational effectiveness at reaching the market? How can we to get more profit and better products and services?  Customer Values Training.

Organizations must take a systematic approach to looking at how they serve both their internal and external customers.   Celebrus training, coaching, and facilitated programs provide powerful tools for improving how an organization approaches the markets it serves.

  • How can we leverage the collective power of all of our employees in "market sensing" and delivering value to customers? Service/BrainTap- Using the collective knowledge of your organization to meet market needs and improve effectiveness in serving customers. Customer Values Training.   Training in Market Value Management.
  • How do we align our  internal organization to meet market needs? Celebrus management facilitation in meeting market needs.
  • How to we get our employees to work together more effectively to meet customer needs?   Celebrus Synergy Sessions.

This training is ideal for maximizing effectiveness of Sales and Product Development Teams as well as Technical and Customer Service departments.

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BioTactics Web Site for Marketing and Business Development Professionals in Biotechnology is
Sponsored by Celebrus Coaching & Consulting Group. Copyright 2006 Celebrus CG.
Tel: 608-838-6533  BioTactics is a Registered Trademark of Celebrus CG.

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