BioTactics in Action: Start Page

Vol. 1, Issue 1
May 1998 

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Online Newsletter for
Biotech Marketing and Business Development

Please visit this month's sponsor: Celebrus Consulting Group

Contents:

Competitive Intellegence: Resources on the Web, Sharon Locken, President, Locken Information.

More Sales and Profits from Existing Customers.
Cay Villars, President, Market Value Concepts.

Importance of Brand: Research Products. Bill Kelly, President, BioInformatics.

Consolidation: New Marketing Strategies in Research Products.  An interview with Bruce Lehman, President, Lehman Millet, Inc.

BioTactics Parners program - how it benefits your business.

New Job Postings

wpe33.jpg (866 bytes) Welcome to the Biotactics in Action Newsletter.

Please note: due to other priorities the newsletter is on temporary hold.  Previous issues are provided as a curtosy to our web visitors.

Visit our Index of Issues.

Newsletter objectives: 

  • Provide high value content related to Marketing and Business Development in biotech related marketing. Tips, tools and techniques will be highlighted.   Each issue will highlight methods for using web resources for marketing and business development.
  • Present strategies and tactics for addressing challenges in various biotech related markets.  This month's featured market is Research Products.  Find out about the challenges your collegues face in the marketplace.   You'll find a lot of issues that are similar to those in your own market, and perhaps a few fresh ideas of how to address them.
  • Create a forum for sharing ideas within the marketing community as well as those from a variety of supporting disciplines (legal, financial, Ad agencies, etc.). (Article suggestions and submissions are welcome).
  • This newsletter is brought to you compliments of Biotactics' Partners and Sponsors (A $120/year value).  Please support our sponsors and visit their sites!


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