Market Value Concepts, biotech consulting

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Find out about the BioTactics Partner Program

Market Research  Customer Opinion Surveys

BioInformatics, Inc.
BioTactics Parners Program

b.gif (915 bytes)ioInformatics, Inc. is a leading market research and consulting firm supporting marketing and sales executives in the biotechnology, biomedical and pharmaceutical industries. BioInformatics' "Customer Analysis Reports" enable executives to see themselves, their market and their competitors through the eyes of the most important information source of all -"customers".

BioInformatics specializes in developing market research reports by a variety of methods, including mail, first person interviews and online market research via their unique Scientific Advisory Board (SAB).  The SAB is comprised of thousands of customers in biotech related markets who have "signed on" to complete surveys in exchange for points which can be used to purchase gifts. The result is the production of quality market information and analysis in a matter of weeks, rather than months. Bill Kelly is a contributing author for the BioTactics in Action Newsletter-

Marketing to Life Scientists, The Importance of Brand

Leveraging Brand Equity on the Web: A Life Science Case Study

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